Te Hiku Media is a charitable media organisation, collectively belonging to the Far North iwi of Ngāti Kuri, Te Aupouri, Ngai Takoto, Te Rārawa and Ngāti Kahu. The station is an iwi communications hub for iwi radio, online TV and media services. Māori language revitalisation is a core focus of Te Hiku Media, as is archiving and training. The kaupapa of Te Hiku Media is best articulated through the vision and mission of the organization which was confirmed by a hui of kaumātua and kuia (elders), and other native speakers of Te Reo Māori at Mahimaru Marae on Thursday 30 May 2013.
"He reo tuku iho, he reo ora"
- Living language transmitted inter-generationally.
"Whakatōkia, poipoia kia matomato te reo Māori o ngā haukāinga o Te Hiku o Te Ika"
- Instil, nurture and proliferate the Māori Language unique to haukāinga of Te Hiku o Te Ika