More than a Job

Feb. 22, 2020, 8:48 a.m.

Northdrill is a startup company specialising in underground cabling run by a local Māori whānau who also assist their staff with homeownership, business development and life coaching skills.

Bronson Murray took the plunge into the business with partner Ida Murray after finishing up a successful career in professional rugby.  Bronson played for multiple teams including Northland, Bay of Plenty, Auckland Blues, Canterbury Crusaders and was also a Māori All Black from 2008-2013.

Within five years the business has grown from a staff of three to 40, they recently placed at number 37 for the 50 fastest growing business in the Deloitte’s business awards and hold a number of successful contracts in cable laying around the North.

“Our purpose is to create a generational shift between the health and wellbeing of our people, we see the business as one of the tools we are using to make our people better.”

With the Northland unemployment rate sitting at 5.8%, Northdrill includes all employees families in day to day activities and it has been other key services they offer around finances which is having the greatest effect on their employees lives enabling them to retain employment and move into the property market.

“We have a very young team aged between 17 and 35 so we designed a course around financial literacy to teach people what to do with their money.  

“Most of our staff come unemployed so it’s about teaching them what to do with their money.  It’s also aimed at homeownership and our aim is to get them into their first home,” Ida said.

“My favourite mission statement is “look for the teatowel”.  It's about being proactive, keeping busy, looking for what you can do next.  Someone whos naturally got that, will do well.” 



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