Aug. 25, 2020, 9:56 a.m.
After her marriage separation in 2019, Whakarongotai Nīkora discovered the absence of physical touch in her life, was something she craved yet struggled to find outside of an intimate relationship.
As a trained Naturopath, Nīkora researched an overseas company that provided the framework to begin a cuddling business and recognized a need for people to look at the physical touch as a form of therapy.
“A variety of people come, people who love touch and then the other end clients who have never tried touch outside of traditional relationships and they’re not sure what to expect but they know they want a connection.
“What I love the most is there is nothing to fix (in this therapy) you get to be you and be loved exactly as you are, it’s a safe space to be seen, to be heard and to be held.
“You get an oxytocin hit, it relaxes the nervous system and there are a lot of benefits to it.”
A session can offer a range of lead by the client practising to ask for what they want and although Nīkora acknowledges this isn’t for everyone, she encourages people to give it a go.
“I’d love to make it more normalized because it is so nourishing.”