New Clothing Line ‘Taiao’ Enabling Māori Futures

Oct. 9, 2020, 10:31 a.m.

Not only is Taiao bringing te reo and Māori design concepts to bush wear, but it’s also raising money to support descendants of Te Tai Tokerau in their educational pursuits.

According to Stats NZ data, only 10% of Māori in Northland hold a bachelor’s degree or higher and 28.2% have no formal qualifications, NCEA or otherwise.

However, Taiao co-founder and Ngāpuhi descendent Moana-Aroha Henry says with financial backing as well as a network of support, Māori in Te Tai Tokerau will be better positioned to thrive in tertiary education.

Within two weeks of launching, Taiao had sold more than a thousand items. All proceeds are held within the Tahunakura Charitable Trust and will go towards scholarships and te reo Māori programmes.

Co-founder and Ngāti Hine, Te Rarawa descendant Tāmati Rākena says the ultimate dream is for Te Tai Tokerau to establish a whare wānanga which values traditional knowledge and is free of the systemic barriers experienced at universities.

For more on this story, watch the clip above.

E Whakawātea Ana Ngā Kākahu ‘Taiao’ I Te Ara Mātauranga

Ehara i te mea ko te mārena i te reo me ngā whakaniko Māori ki ngā kākahu pūihi anake te mahi a Taiao, e penapena pūtea anō hoki ana te kaupapa e whai hua mātauranga ai ngā uri o Te Tai Tokerau.

E ai ki ngā raraunga Stats NZ, 10 ōrau te nui o te hunga Māori i Te Tai Tokerau e mau ana i te tohu paetahi neke atu, ā, 28.2 ōrau, kāore he tohu mātauranga, NCEA, aha rānei.

Heoi, ko tā tētahi o ngā kaiwhakatū i te kaupapa, uri anō hoki o Ngāpuhi, tā Moana-Aroha Henry, mā te whai huruhuru, mā te whakatū rōpu tautoko anō hoki ngā uri Tai Tokerau ka eke ki ngā taumata tiketike o te mātauranga.

I roto i te rua wiki o te whakarewanga o ngā kākahu Taiao, koni atu i te 1000 ngā pueru i hokona atu. Katoa o te pūtea e kohia ana ka noho ki te Tahunakura Charitable Trust hei karahipi, ka mutu, hei moni whakatū kaupapa reo Māori.

Hei tā te uri o Ngāti Hine, o Te Rarawa, tā Tāmati Rākena, ko te tino moemoeā kia whakatūria he where wānanga motuhake ki Te Tai Tokerau e aro ana ki te mātauranga tuku iho, ā, e wātea ana i ngā here o ngā whare wānanga auraki.

Mō te whānuitanga o ngā kōrero, matakihia te whitiāhua e iri ana i runga ake nei.

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